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Showing posts from October, 2009

Top 10 Tips for Choosing the Right Promotional Gifts

Top 10 Tips for choosing the right Promotional Gifts: 1. Think about your business aim Do you want to increase sales? Advertise your company name? Promote customer loyalty? Promotional products can have many uses so you need to have a clear objective of what you want to achieve before you start. 2. Select a product that is appropriate to your audience and promotion Start with the type of promotion and then look at how you can best engage with your audience. If you’re simply looking to advertise your business to a mass market then a branded pen may be the best solution. However, if you want to thank someone for their business throughout the year then a discreetly personalized item may be more appropriate. 3. Define a clear budget Decide on a budget and stick to it. This is especially true if you haven’t bought promotional products before. Make sure you also account for shipping and handling costs and factor them into your overall marketing costs. And remember, your print price wi